It all started when...
V-dog was looking to increase customer leads and brand awareness in the summer of 2019 by launching their annual #VeganDogMonth campaign.
Kindvertising launched an integrated campaign consisting of a month-long tiered giveaway with multiple ports of entry, including a branded photo experience in Duboce Park in San Francisco. Participants were encouraged to submit photos on social media and sign up for the v-dog newsletter to win a variety of prizes, including a one-year supply of kibble and a luxury stay at The Stanford Inn. The campaign was an unprecedented success:
It generated over 5000 leads, including 1500+ brand new ones.
100+ photo submissions on both Instagram and Facebook.
The photo pop-up event took place in Duboce Park, a green, dog-friendly park in San Francisco on July 21, 2019. Attendees learned about the event through social media and email and were encouraged to bring their pups for a free professional photo shoot. The booth featured a branded backdrop, fun props, chew toys, treats, and snacks provided by Brami, GoMacro, and I (am)aranth. Attandees could then enter to win a luxury stay at The Stanford Inn, a beautiful eco-resort in Mendocino, CA. The event resulted in:
437 event responses
69 email sign ups
As well as several happy pups and one very lucky winner!
FROM THE CLIENT