V-DOG

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It all started when...

THE CHALLENGE

V-dog was looking to increase customer leads and brand awareness in the summer of 2019 by launching their annual #VeganDogMonth campaign.

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THE SOLUTION

Kindvertising launched an integrated campaign consisting of a month-long tiered giveaway with multiple ports of entry, including a branded photo experience in Duboce Park in San Francisco. Participants were encouraged to submit photos on social media and sign up for the v-dog newsletter to win a variety of prizes, including a one-year supply of kibble and a luxury stay at The Stanford Inn. The campaign was an unprecedented success:

THE EVENT

The photo pop-up event took place in Duboce Park, a green, dog-friendly park in San Francisco on July 21, 2019. Attendees learned about the event through social media and email and were encouraged to bring their pups for a free professional photo shoot. The booth featured a branded backdrop, fun props, chew toys, treats, and snacks provided by Brami, GoMacro, and I (am)aranth. Attandees could then enter to win a luxury stay at The Stanford Inn, a beautiful eco-resort in Mendocino, CA. The event resulted in:

  • 437 event responses

  • 80+ attendees

  • 69 email sign ups

As well as several happy pups and one very lucky winner!

FROM THE CLIENT

Kindvertising brings our advertising ideas to life with precision, organization, purpose and fun. We cannot recommend them enough!
— Lindsay Rubin, Vice President, v-dog

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