NONHUMAN RIGHTS PROJECT

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It all started when...

THE CHALLENGE

The Nonhuman Rights Project is a ground-breaking nonprofit organization working to secure fundamental rights for nonhuman animals through litigation, legislation, and education. They turned to Kindvertising to further their cause by strategically leveraging their social media channels.

THE SOLUTION

Each month, Kindvertising created a series of organic and promoted posts for their Instagram, Facebook, and Twitter channels. In a handful of months, we:

  • Increased overall post engagement, leading to the organization’s top 2 posts on Instagram in all of 2018 as well the most liked post of all time.

  • Used strategic targeting to reach more engaged audiences, lowering the cost per result by 33% on Instagram and 75% on Twitter.

  • Reached 10,000 Instagram followers, unlocking additional business tools.

  • Developed a strong and defined brand voice/identity.

BEFORE:

  • Text-heavy

  • Inconsistent branding

  • <10K Followers

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AFTER:

  • High-quality images

  • Consistent branding

  • >10K Followers

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NEW APPAREL DESIGN

The NhRP was also seeking a custom, high-quality shirt design that showcased the organization in a visually engaging way, clearly communicating the NhRP’s brand and values, and ultimately serving as an effective awareness tool. Kindvertising created an original design that combines illustrations of nonhuman animals inside abstract representations of cages, paired with a call for “Freedom Now!”. The perfect outspoken look for an NhRP activist. Available for purchase here.


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FROM THE CLIENT

Working with Kindvertising was an absolute pleasure. Eminently well-organized, thoughtful, and creative, they take great care in understanding and meeting their clients’ needs, whatever those needs might be.
— Lauren Choplin, Communications Director, The Nonhuman Rights Project

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