LITTLE BROTHERS - FRIENDS OF THE ELDERLY

 

It all started when...

THE CHALLENGE

Little Brothers Friends of the Elderly needed a social media campaign to encourage people to spend Valentine’s Day with an elder.

THE SOLUTION

We partnered with YouTube celebrity Granny PottyMouth to create a funny and irreverent video. We then shared it on various social media channels and, in just a few weeks, the video gathered well over 43,000 views and hundreds of positive engagements.

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FROM THE CLIENT

The team at Kindvertising is incredible. LBFE is a very small nonprofit, and we’ve shied away from professional advertising in the past because of cost, and the feeling of being a “small fish”. Kindvertising never made us feel that way, we were treated the same as a major client, always had prompt feedback, and were given the opportunity to play a major role in the campaign. They took the time to get to know the organization and the image we were trying to portray.
— Nikki Therrien, Executive Director, Little Brothers - Friends of the Elderly, Boston Chapter

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