INTERNATIONAL ANTI-FUR COALITION
It all started when...
The International Anti-Fur Coalition needed a social activation to help raise awareness during their biggest global event: Worldwide Fur-Free Friday. The event takes place every year on Black Friday; activists across the globe gather around busy shopping streets and malls to protest the sale of fur.
We activated a Snapchat GeoFilter during the two largest protests: Los Angeles and New York. TheGeoFilter was then paired with animal lenses to convey a clear message: “This is the only animal I wear. Say no to fur.”
FROM THE CLIENT