INTERNATIONAL ANTI-FUR COALITION

 
IAFC.jpg

It all started when...

THE CHALLENGE

The International Anti-Fur Coalition needed a social activation to help raise awareness during their biggest global event: Worldwide Fur-Free Friday. The event takes place every year on Black Friday; activists across the globe gather around busy shopping streets and malls to protest the sale of fur.

THE SOLUTION

We activated a Snapchat GeoFilter during the two largest protests: Los Angeles and New York. TheGeoFilter was then paired with animal lenses to convey a clear message: “This is the only animal I wear. Say no to fur.”

FROM THE CLIENT

Their motivation and determination to make this world a better and kinder place is absolutely inspiring and outstanding! I really love their creative thinking, and how easily they effectively communicate their remarkable ideas. Kindvertising has my highest endorsement. I am most grateful for her brilliant contribution. Much respect and appreciation.
— Jane Halevy Moreno, Founder, International Anti-Fur Coalition

MORE PROJECTS