THE HUMANE SOCIETY OF THE US
It all started when...
The Humane Society of the US, together with The Mass Coalition for Humane Farms, needed supporters to help pass a bill that would outlaw the extreme confinement of mother pigs, egg-laying chickens, and calves raised for veal in Massachusetts.
Kindvertising created a simple and effective web site that provided viewers with information about the bill and easy steps on how to take action. The bill passed in 2016 and farms and businesses have until 2022 to comply with the new requirements.
FROM THE CLIENT