BIG BROTHERS BIG SISTERS
It all started when...
Big Brothers Big Sisters of Massachusetts Bay needed an identity for a new annual event launching in June 2017. The event consisted of a game of musical chairs taking place at the Boston Common. The objective was to bring families and volunteers together for an afternoon of musical fun.
Kindvertising created a playful and versatile identity for the event. The logo was implemented both online and on a variety of printed materials and tshirts. The event was a huge success; BBBS of MB was able to gain donations and recruit new members as a result.
FROM THE CLIENT